All ProjectsSticker Design, Illustration, Campaign Design
Snapchat Mass Snap — Pakistan Independence Day
A celebratory sticker collection designed for Snapchat’s Pakistan Independence Day Mass Snap, combining national colours, cultural motifs, and playful visual elements to engage users across Pakistan.
Sticker DesignIllustrationCampaign Design
Client
Snapchat
Year
2018
Role
Sticker & Graphic Designer
Category
Sticker Design, Illustration, Campaign Design
Overview
World-class creative digital agency website specialising in web development, UI/UX design, digital marketing and brand identity.For Snapchat’s Pakistan Independence Day Mass Snap, I designed a collection of festive stickers inspired by Pakistan’s national colours, cultural identity, and 71st Independence Day celebrations. The artwork combined bold typography, celebratory bursts, and the national jasmine flower to create playful visuals suited to Snapchat’s fast-moving, mobile-first experience.
Challenge
The challenge was to capture the spirit of Pakistan’s Independence Day through compact graphics that felt festive, culturally relevant, and instantly recognisable. Each sticker needed to remain visually clear on mobile screens while complementing different photos and videos without appearing overcrowded.
Solution
I developed a cohesive sticker collection using Pakistan-inspired shades of green and white, supported by lime and golden-yellow accents. A bold “71 Years” composition became the main design, accompanied by celebratory bursts and a stylised jasmine flower. Clean shapes, strong contrast, and playful visual details helped the artwork feel native to Snapchat’s creative environment.
Result
The final collection delivered a consistent and engaging visual identity for the Independence Day Mass Snap. The stickers combined national symbolism with Snapchat’s playful aesthetic, creating a modern and celebratory way for users to express their connection to Pakistan’s Independence Day.
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