All ProjectsDigital Advertising, Graphic Design, Digital Signage
TapTime — In-Venue Advertising
A collection of screen-ready advertisements designed for local businesses, events, restaurants and cafés, displayed through TapTime TV’s venue network.
Digital AdvertisingGraphic DesignDigital Signage
Client
TapTime TV
Year
2018–2020
Role
Digital Signage & Advertising Designer
Category
Digital Advertising, Graphic Design, Digital Signage
Overview
TapTime TV operated an in-venue television network across bars, restaurants and cafés in the Washington, DC and Maryland area. I designed a diverse collection of widescreen advertisements for businesses, promotional offers, community events and venue campaigns.
Each advertisement was created for television placement, where the message needed to attract attention and remain understandable from across a busy room. The work covered hospitality, entertainment, real estate, fitness, professional services and seasonal promotions while adapting to the visual identity of each advertiser.
Challenge
Unlike conventional online advertisements, these designs were displayed on televisions inside active restaurants, cafés and bars. Viewers were not directly interacting with the content, so every advertisement needed to communicate its main message within a few seconds and remain readable from a distance.
The advertisers also came from different industries and supplied varying levels of brand material. Each campaign therefore required a distinctive visual approach while still meeting the practical requirements of widescreen television placement.
Solution
I designed each advertisement around a clear visual hierarchy, using prominent headlines, strong imagery, high contrast and carefully positioned business information. The layouts were optimized for horizontal television screens, with sufficient spacing and large typography to maintain readability within busy hospitality environments.
I adapted the creative direction to suit each advertiser—from energetic sports-night and restaurant promotions to professional real-estate, financial-services and community-event campaigns—while preparing every design as a venue-ready digital asset.
Result
The project produced a broad collection of digital advertisements used across TapTime TV’s restaurant and café network in the DC and Maryland area. The designs allowed the platform to promote businesses from multiple industries through a consistent widescreen advertising format.
This work strengthened my experience in short-attention advertising, multi-brand design, large-screen readability and preparing commercial artwork for real-world digital-signage environments.
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